When you are dealing with a city as cherished as Old Town Pasadena in California, getting a project past the city council, neighborhood groups and special interests can be trying.
After some difficulties, we were contacted by Lincoln Property Company to help. We created a series of very detailed, traditional watercolor paintings that depicted how the initial architectural scheme would fit into this important Pasadena neighborhood. We took into consideration the concerns that were expressed to our client by the community groups and city officials, and created images that emphasized the retail, landscape and public amenities and openness that speak to the quality of life expected in the area.
As you can see in this article in the Pasadena Star News, the City Council is now well on board.
The client’s comments?
“The renderings have been very effective for us. Great work as always!” – R. K.
“Beautiful!” – S. S.
This colored pencil drawing is the fifth in a series of drawings that we have created for the Foremost Communities Group and SWA. This is an aerial view of the recreational facility for a planned residential community in the Temescal Valley.
You can see more drawings of this project going by the name of “Toscana” in the “Portfolio” section under “Colored Pencil”.
“It Looks Great!!! We got very good feedback. The investors were blown away!”
“Wow! Beautifully done!”
I have been approached by several clients about producing some quick, loose sketches to use as part of their proposals where there is little or no design info developed. Traditionally, I did these at the inception of the project to analyze specific views of the project or as a color study for the painting process, so it is surprising how effective these little drawings can be!
Sketches exemplify how the power of the basic idea can be at winning over viewers. They can be the most successful way of getting someone to visualize not only what the finished work might look like, but also (and more importantly) to help them understand the quality of the space and its use.
Without the investment necessary for elaborate, finished renderings, these rough ideas can be all the client needs to get the ball rolling. They can be done before any significant 3D work has been prepared and can contain a variety of elements and detail.
Even though they are rough in execution, they have a vitality and vibrancy that is delightful to the eye. Combine that with the fact that with fast turnaround, easy revisions and a reasonable price and clients can have the option of a whole series of walk through images to serve as a valuable storyboard to the overall rendering and marketing program.
Posted in our gallery are some examples of rough sketches. Take a look and see if there is some phase of your project that can utilize this. We will be happy to help you out.