Macy’s Plaza Redevelopment
We were contacted by a developer client a few weeks before the all important ICSC ReCon in Las Vegas. They were in escrow with a very high profile property and hoping to get it funded at the show.
There was one major store anchor already on board, and the developer had a very specific bucket list of top retailers they are hoping to land. Part of the challenge is how to imply this in the renderings without making any statements about who the tenants might be.
We utilized our graphic design and illustrative skills to create believable storefronts and signage. We felt that in this case felt a combination of watercolor, digital color and rendered photographic imagery served best to communicate the feeling of a very active, upscale retail environment.
The budget was tight, the timeline a squeeze, and the architectural design information very limited, but we delivered.
Results? The developer got the project fully funded at ICSC!
Nothing makes us happier than to see our clients projects green-lighted.
Macy’s Plaza Redevelopment
Our illustration of the 2013 Academy Awards Greenroom just hit the press in Architectural Digest and a host of other internet news services.
What an honor and a pleasure it was to work with Architectural Digest top 100 Designer Madeline Stuart on her beautiful design for this year’s Green Room at the Academy Awards.
Madeline’s vision was to pay homage to the classic glamor of art director and set designer Cedric Gibbons. We applaud her dramatic arrangement and refined use of color that exudes Old Hollywood style, while managing to remain completely fresh.
Cal Trans District 7 Headquarters Photoshop Painting by Ian Espinoza
Every year, the necessity of creating a holiday card presents an opportunity to create an image that will take me outside of the boundaries of our usual illustration work.
Searching for a subject one morning, this view presented itself at Spring Street and 2nd downtown. While waiting for the light to change I glanced to my left and caught this interesting view of Thom Mayne’s Cal Trans Headquarters.
When I saw the view, the whole painting immediately appeared in my mind – the dark stone and steel monolith framed by fiery red trees and a somewhat gaudy canary yellow sky. Something about this juxtaposition felt very much in character with the SoCal urban mythology.
I decided that this would have to be done in some sort of opaque media. I considered acrylic and gouache, but as I have been dabbling in Photoshop for some time now, even incorporating elements of it in some recent projects, I thought why not take the leap and create the whole thing digitally. The potential of this new media is exciting and working with the endless variety of brushes and lighting effects in Photoshop was a fun challenge and a good learning experience. I’m looking forward to finding more contemporary subjects to paint in this dramatic and abstract fashion.