We were recently approached by AD3 Advertising Design to produce a website banner for one of their clients.  Our work has been incorporated into many websites, but this was our first opportunity to create something solely for that purpose.

The challenge in this case was to produce a single image that would address the many facets of their client, Rando Productions.  It had to clearly communicate the various production types, be vivid and interesting enough to grab attention and done in layers so that it could animated on the web page.

Working once again in watercolor and digital media, we were able to accomplish the task with a high level of detail without sacrificing the overall focus.  This custom illustration uniquely identifies the client’s brand.  In a sea of copy & paste websites, it sets them well apart.

You can see the result here:  www.randoproductions.com

Some time back I was commissioned by Bill Fain, of Johnson Fain Architects, to produce an aerial view encompassing a master plan for the greater portion of the Szechwan Province in China. This drawing was to focus from small villages, farms and eco-systems in the foreground, emerging metropolis’ midway with distant Himalayas capping the horizon.

Apparently, this rendering has caused quite a buzz in China, and led to the current development group to request a similar aerial extravaganza.

This was another rendering produced on a very tight schedule. The goal was to feature the various amenities of the master plan: new urban centers, residential communities, retail zones, recreational opportunities and theme parks. We decided on a view showing it’s proximity to an existing highway, emphasizing the natural beauty of the location with it’s lush green hills, coastal beaches and interior lagoons.

I am happy to report that the rendering was very well received and contributed to the success of the presentation.

Since the passing of my step-father, Carlos Diniz in 2001, my family and I have been engaged in the management of and preservation of his archive of architectural drawings and paintings.

I am very proud to present, at long last, a website that we have assembled to honor Carlos’ many achievements in the architectural illustration profession. It is our intent to inform a broader public of the legacy he left after forty plus years of producing beautiful drawings, paintings, lithographs and silkscreen art prints for some of the premier architects of the late twentieth century.

With a recent article in Dwell Magazine and the inclusion of several pieces in the recent Pacific Standard Time show at Los Angeles County Museum of Art, I am happy to say that there is a growing interest in the Diniz archive.

It is my belief that the tradition of drawing and application of fundamental artistic principles should continue to play an integral part in the development and presentation of architecture in the digital age. It is my hope that this website will enlighten and inspire others to pursue that goal.

Please visit the website www.carlosdinizart.com, and feel free to write to us with your comments.