Macy’s Plaza Redevelopment
We were contacted by a developer client a few weeks before the all important ICSC ReCon in Las Vegas. They were in escrow with a very high profile property and hoping to get it funded at the show.
There was one major store anchor already on board, and the developer had a very specific bucket list of top retailers they are hoping to land. Part of the challenge is how to imply this in the renderings without making any statements about who the tenants might be.
We utilized our graphic design and illustrative skills to create believable storefronts and signage. We felt that in this case felt a combination of watercolor, digital color and rendered photographic imagery served best to communicate the feeling of a very active, upscale retail environment.
The budget was tight, the timeline a squeeze, and the architectural design information very limited, but we delivered.
Results? The developer got the project fully funded at ICSC!
Nothing makes us happier than to see our clients projects green-lighted.
Macy’s Plaza Redevelopment